What’s your Fave?

Koi Otome to expand new fan base

Koi Otome,” an original character based on the motif of Nishikigoi, is attracting attention as a way to attract a new group of Nishikigoi lovers.
 The character was designed and created by Ms. Mariho Kumagai, a resident of Nagaoka City, Niigata Prefecture. Originally from Chiba Prefecture, Ms. Kumagai worked at a Koi farm in Ojiya City for two and a half years because she loved fish. She then spent three years as a member of the Nagaoka City Regional Development Cooperation Volunteers, working with Nishikigoi at the Nagaoka Nishikigoi Farming Association.

 After more than three years of preparation, he was able to commercialize these ideas.
The Koi Otome is drawn based on the assumption that Nishikigoi have become personified as a mourning god after a long period of time. The character is not only cute, but also unique, expressing the beauty of the variety’s colors and patterns.
 Ms. Kumagai said, “I designed this character to change the image of Nishikigoi. Through Koi Otome, I would like to make Nishikigoi known to many people and become a character loved by the local community.
 Since the trademark was registered in May, the company has begun full-fledged sales of goods, including postcards, clear files, acrylic figurines, and about 10 other items depicting Koi Otome. They are sold at the Yamakoshi Reconstruction Exchange Center ORATARU (Yamakoshi Takezawa), Game Center Technopolis (Kaname-cho, Nagaoka City), and the online shopping site “BOOTH.
 Currently, they are looking for companies, organizations, and products to partner with Koi Otome.
 For more information about Koi Otome, please contact Technopolis Design.


Koi Otome goods such as acrylic figurines and postcards for sale
Mr. Takenori Yoshida, President of Technopolis Design

Technopolis Design

Postal Code 940-1153

2F, 1-8-50 Kaname-cho, Nagaoka-shi, Niigata

090-3063-8385(Representative: Takenori Yoshida)

tp_design@am-factory.jp

Click here to buy Koi Otome goods.